Skip to content

Want to know more?

All the latest news-straight to your Inbox

 Get on the Lip List


Crystal "Cryss" Cordero is an actress with a B.S. from Florida State University, who recognized the lip care industry was not evolving to meet the needs of current lip products.

A love for bold, matte red lips led to a never-ending battle with chapped skin. Mattes, stains, and over-lined lips all require a smooth, even platform for successful application. The current flaky fix? A toothbrush.

With a makeup bag full of trusted products, and armed with a travel-size toothbrush, she realized there was no tool properly designed to exfoliate lips. Toothbrushes are petroleum based and carry up to 10 million bacteria - this inspired the need to create an all-natural and hygienic solution.

With the help of her business partner, she was able to bring to life a product that is not only safe and sanitary, but is gentle enough to brush lips while delivering the highest grade of exfoliation.

Her hope with this modern-day beauty tool is to help change the lip care industry and put an end to this unhealthy practice.


TLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.